http://www.katedjensen.com katedjensen.com Sat, 31 Dec 2011 01:49:19 +0000 http://www.katedjensen.com en http://katedjensen.com/The-Becker-Friedman-Institute http://katedjensen.com/following/katedjensen.com/The-Becker-Friedman-Institute Sat, 31 Dec 2011 01:49:19 +0000 katedjensen.com 2517940 As a freelance design for The University of Chicago, I worked with the newly formed Becker Friedman Institute to develop an identity system and overview brochure. The institute is an intellectual destination for economic scholars and provides opportunities for cross disciplinary research. A thorough exploration of marks was presented that emphasize the institute’s rigorous, empirical research and it’s innovative and collaborative environment. <img src="http://payload10.cargocollective.com/1/4/129528/2517940/BFI_logo_1200.jpg" border="0" width="760" height="1555" width_o="760" height_o="1555" src_o="http://payload10.cargocollective.com/1/4/129528/2517940/BFI_logo_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/4/129528/2517940/BFI_brochure_1200.jpg" border="0" width="960" height="2060" width_o="960" height_o="2060" src_o="http://payload10.cargocollective.com/1/4/129528/2517940/BFI_brochure_o.jpg" align="left" /> http://katedjensen.com/The-Harris-School-of-Public-Policy http://katedjensen.com/following/katedjensen.com/The-Harris-School-of-Public-Policy Thu, 29 Dec 2011 14:32:43 +0000 katedjensen.com 2517850 with / Tandemodus At Tandemodus, I worked with The Harris School of Public Policy to design an overview brochure for the Dean's International Council. <img src="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1-2_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1-2_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1_1200.jpg" border="0" width="769" height="501" width_o="769" height_o="501" src_o="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1_o.jpg" align="left" /> <img src="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1-3_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload10.cargocollective.com/1/4/129528/2517850/UC_Slideshow_1-3_o.jpg" align="left" /> http://katedjensen.com/NAWLA http://katedjensen.com/following/katedjensen.com/NAWLA Tue, 23 Aug 2011 19:41:53 +0000 katedjensen.com 1901178 The North American Lumber Association brings together forest product and building material industry wholesalers, manufacturers, and affiliated companies from across the United States and Canada. They needed an update to their 40-year-old identity. I updated the color palette and design new business stationery that would appeal to a diverse, international user group of employees, members and board chairs. <img src="http://payload.cargocollective.com/1/4/129528/1901178/nawla_stationery_1200.jpg" border="0" width="760" height="2199" width_o="760" height_o="2199" src_o="http://payload.cargocollective.com/1/4/129528/1901178/nawla_stationery_o.jpg" align="left" /> http://katedjensen.com/Malcolite http://katedjensen.com/following/katedjensen.com/Malcolite Tue, 23 Aug 2011 19:40:09 +0000 katedjensen.com 1901169 A 50-year old lighting company needed an identity refresh. Maintaing the use of the letter M, and Malcolite's history as a family company, the new logo was developed to represent efficiency, economy, and performance. Final logo <img src="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_2_1200.jpg" border="0" width="760" height="216" width_o="760" height_o="216" src_o="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_2_o.jpg" align="left" /> Alternative concepts <img src="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_id_1200.jpg" border="0" width="760" height="900" width_o="760" height_o="900" src_o="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_id_o.jpg" align="left" /> Stationery <img src="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_stationery_1200.jpg" border="0" width="760" height="1000" width_o="760" height_o="1000" src_o="http://payload.cargocollective.com/1/4/129528/1901169/malcolite_stationery_o.jpg" align="left" /> http://katedjensen.com/The-Broken-West http://katedjensen.com/following/katedjensen.com/The-Broken-West Tue, 23 Aug 2011 19:39:20 +0000 katedjensen.com 1901162 The Broken West commissioned me and artist Anne Schaefer to design the artwork for their second album, Now or Heaven. <img src="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_4_1200.jpg" border="0" width="760" height="505" width_o="760" height_o="505" src_o="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_5_1200.jpg" border="0" width="760" height="505" width_o="760" height_o="505" src_o="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_3_1200.jpg" border="0" width="760" height="516" width_o="760" height_o="516" src_o="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_2_1200.jpg" border="0" width="760" height="514" width_o="760" height_o="514" src_o="http://payload.cargocollective.com/1/4/129528/1901162/brokenwest_2_o.jpg" align="left" /> http://katedjensen.com/Openlands http://katedjensen.com/following/katedjensen.com/Openlands Tue, 23 Aug 2011 19:38:18 +0000 katedjensen.com 1901135 with / Tandemodus Openlands celebrated the opening of their Lakeshore Preserve with an afternoon by the water. A French theme, inspired by Seurat’s A Sunday on the La Grande Jatte, dictated the design of the save the date and invitation suite. Sweeping landscape images showcase the newly finished preserve on the shores of Lake Michigan. <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_6_1200.jpg" border="0" width="760" height="505" width_o="760" height_o="505" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_6_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_4_1200.jpg" border="0" width="760" height="518" width_o="760" height_o="518" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_5_1200.jpg" border="0" width="760" height="471" width_o="760" height_o="471" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_1_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_2_1200.jpg" border="0" width="760" height="492" width_o="760" height_o="492" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_3_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1901135/Openlands_3_o.jpg" align="left" /> http://katedjensen.com/Neighborrow http://katedjensen.com/following/katedjensen.com/Neighborrow Tue, 23 Aug 2011 19:33:56 +0000 katedjensen.com 1901094 Neighborrow asked me to create an identity that highlights the green aspect of borrowing. A thorough exploration of icons, a fresh color palette and fine business stationery sets them apart from other green start-ups. <img src="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_logo_1200.jpg" border="0" width="760" height="240" width_o="760" height_o="240" src_o="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_logo_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901094/NB_1_1200.jpg" border="0" width="760" height="556" width_o="760" height_o="556" src_o="http://payload.cargocollective.com/1/4/129528/1901094/NB_1_o.jpg" align="left" /> Supporting graphics <img src="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_supporting.jpg" border="0" width="658" height="431" width_o="658" height_o="431" src_o="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_supporting_o.jpg" align="left" /> Alternative concepts <img src="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_alternative.jpg" border="0" width="658" height="431" width_o="658" height_o="431" src_o="http://payload.cargocollective.com/1/4/129528/1901094/neighborrow_alternative_o.jpg" align="left" /> http://katedjensen.com/First-Chicago-Bank-and-Trust http://katedjensen.com/following/katedjensen.com/First-Chicago-Bank-and-Trust Tue, 23 Aug 2011 19:27:59 +0000 katedjensen.com 1901067 with / Hennessy Design Group First Chicago Bank and Trust approached Hennessy Design Group to refocus their brand. I came on as a freelancer to lead the rebrand and execute new materials. Extensive research resulted in a new tag line, updated color palette, business stationery, and logo standards. A direct mail campaign, web banners, and personal and business banking brochures reinforced their commitment to community and a personal experience for their customers. <img src="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_1_1200.png" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_1_o.png" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_3_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_4_1200.jpg" border="0" width="760" height="499" width_o="760" height_o="499" src_o="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_4_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901067/Play-it-again_1200.jpg" border="0" width="760" height="190" width_o="760" height_o="190" src_o="http://payload.cargocollective.com/1/4/129528/1901067/Play-it-again_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_2_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_5_1200.jpg" border="0" width="760" height="521" width_o="760" height_o="521" src_o="http://payload.cargocollective.com/1/4/129528/1901067/FirstChicago_5_o.jpg" align="left" /> http://katedjensen.com/The-University-of-Chicago http://katedjensen.com/following/katedjensen.com/The-University-of-Chicago Tue, 23 Aug 2011 19:11:59 +0000 katedjensen.com 1900987 As a freelance designer for The University of Chicago, I work with an internal team to design University communications for multiple departments and offices. From on-campus flyers and banners to identity development and recruitment campaigns, the pieces speak to a varied audience while maintaining the University’s standards. Campus poster series announcing a grant opportunity for arts students. <img src="http://payload.cargocollective.com/1/4/129528/1900987/UC_ARTSFLYER_1200.jpg" border="0" width="751" height="1359" width_o="751" height_o="1359" src_o="http://payload.cargocollective.com/1/4/129528/1900987/UC_ARTSFLYER_o.jpg" align="left" /> An astute series of banners for milk dispensers in the dining halls. <img src="http://payload.cargocollective.com/1/4/129528/1900987/UChicagoDining_Milk-1_1200.jpg" border="0" width="760" height="380" width_o="760" height_o="380" src_o="http://payload.cargocollective.com/1/4/129528/1900987/UChicagoDining_Milk-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900987/UChicagoDining_Milk-2_1200.jpg" border="0" width="760" height="380" width_o="760" height_o="380" src_o="http://payload.cargocollective.com/1/4/129528/1900987/UChicagoDining_Milk-2_o.jpg" align="left" /> Smart Museum member benefits chart <img src="http://payload.cargocollective.com/1/4/129528/1900987/SMART_BenefitChart_2_1200.jpg" border="0" width="740" height="981" width_o="740" height_o="981" src_o="http://payload.cargocollective.com/1/4/129528/1900987/SMART_BenefitChart_2_o.jpg" align="left" /> Logan Center arts ad <img src="http://payload.cargocollective.com/1/4/129528/1900987/UC_LoganCenter_2.jpg" border="0" width="600" height="963" width_o="600" height_o="963" src_o="http://payload.cargocollective.com/1/4/129528/1900987/UC_LoganCenter_2_o.jpg" align="left" /> http://katedjensen.com/The-Nature-Conservancy http://katedjensen.com/following/katedjensen.com/The-Nature-Conservancy Tue, 23 Aug 2011 19:09:38 +0000 katedjensen.com 1900899 As an in-house designer for The Nature Conservancy I designed fundraising and donor communications materials from event invitations to annual reports. A focus on international, on-the-ground conservation work, the design is dependent on quality photography specific to place, people, and conservation science. With Tandemodus, I designed the invitation and program for the Chicago Opening of Design for a Living World, an exhibition showcasing the work of 10 acclaimed designers. Commissioned by the Conservancy to create products from sustainable natural resources, the designers made functional objects showcasing our human connection to the Earth. The invite folds open to a 14 x 20" poster, featuring all 10 designers and their work. Design for a Living World invitation <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-5_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-5_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-1_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-6_1200.jpg" border="0" width="760" height="877" width_o="760" height_o="877" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_3-6_o.jpg" align="left" /> Donor event invitation <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_1_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_1_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_1-2_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_1-2_o.jpg" align="left" /> Travel mailer <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_ORmailer_1200.jpg" border="0" width="760" height="505" width_o="760" height_o="505" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_ORmailer_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_ORmailer_2_1200.jpg" border="0" width="760" height="521" width_o="760" height_o="521" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_ORmailer_2_o.jpg" align="left" /> Capital campaign fundraising piece <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2-2_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2-4_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_2-4_o.jpg" align="left" /> Program overview brochure <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_4-2_1200.jpg" border="0" width="760" height="459" width_o="760" height_o="459" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_4-2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_4-1_1200.jpg" border="0" width="760" height="459" width_o="760" height_o="459" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_4-1_o.jpg" align="left" /> Fundraising event invitation <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_celebrate_1200.jpg" border="0" width="760" height="505" width_o="760" height_o="505" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_celebrate_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_5_1200.jpg" border="0" width="760" height="501" width_o="760" height_o="501" src_o="http://payload.cargocollective.com/1/4/129528/1900899/TNC_slideshow_5_o.jpg" align="left" />